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The answer economy
Field notes on getting your brand cited, recommended and trusted by AI assistants.
How AI assistants decide which brands to recommend
ChatGPT, Claude and Perplexity name a few brands and move on. Here are the signals that decide whether you're one of them.
What is Generative Engine Optimization (GEO)?
Search is moving inside AI assistants. GEO is how your brand stays in the answer — what it means, and why it matters now.